Ingo R. Titze Research & Consulting

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Ingo R. Titze Research & Consulting is constantly looking for co-operation partners and helping hands. Please refer to the following most recent entries.

 

Supervision of graduation thesis: Bachelor's, Master's, Diplomarbeiten (FH / Uni)

Ingo R. Titze Research & Consulting is a service provider specialised in assisting foreign consumer goods companies who are considering selling their products in Germany. We offer extensive market knowledge for decision-making and help in creating concepts for product and brand positioning.
Knowledge and fruitful co-operation is an essential part of our business. We are therefore very interested in getting to know

Candidates for Bachelor / Master theses and Diplomanden

who would like to work on a challenging, up-to-date and real life topic in terms of the German consumer goods and retail market (and, ideally, its international setting).

What we offer:

  • excellent knowledge about the consumer and retail market in Germany
  • helping you identify a suitable topic for your thesis
  • supporting you with specific German market data which you might not find elsewhere
  • providing you with contacts to other institutions in Germany if necessary
  • acting as a supervisor for your thesis, co-operating with your professor
  • encouraging you to think critically and getting the bigger picture
  • covering travel expenses (for international candidates)

What we expect from every candidate:

  • self-determination: you are the driving force behind your thesis!
  • motivation: you are keen to work hard on your thesis!
  • focus: you are able to concentrate on the core issues without neglecting important details
  • willingness to write down the essential findings (executive summary) of your thesis in English and allowing us future use of these results

We encourage students to work from home and to get in contact with us whenever help or input is needed. Before entering a co-operation, however, we consider it pivotal to arrange a personal meeting to discuss all relevant issues.

Did we catch your attention? Are you interested in working with us? Please contact Ingo R. Titze, preferably via phone, to discuss further details.

Thank you!

 

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Did you know?

Ingo R. Titze Research & Consulting is a member of the British Chamber of Commerce in Germany and a listed business service provider of the United States Commercial Service.
 

March 8, 2010: Internet-based sales with new record high

Last year, German consumers bought goods and services worth 15.5 billion euro online, constituting an annual growth of 14 per cent. This is almost double the value compared to sales 5 years ago. On average, online buyers spent 506 euro per capita (plus 10 per cent), and shopped online 9.4 times during the year. The strongest growing categories were fashion (+25 per cent), electronics (+12 per cent), and hard goods such as furniture, DIY, toys, and books (+ 11 per cent). Source: GfK.

 

Feb 18, 2010: Organic food unit sales up 2 percent in 2009

Despite worries of less quality-oriented food consumption due to the economic downturn, unit sales of organic food products climbed 2 per cent in Germany last year. Nominal sales decreased by only 1 per cent. According to market researcher GfK, 94 per cent of German households bought organic food or beverages, spending 84 euro on average. The total share of organic food in relation to total food sales amounted to 3.2 per cent. In regards to sales channels, drugstores registered the strongest growth at 18 per cent, while discounters and supermarkets saw their sales fall by 3 per cent.

 

Jan 30, 2010: Close to 10 million mobile computers expected to be sold in 2010

A recent market forecast by IT association Bitkom indicates that unit sales of mobile computers in Germany might reach the number of 10 million this year, thereby marking an all-time high. This would correspond to a unit growth for netbooks, laptops, and tablet PCs of approximately 11 per cent.  Sales could reach 4.9 billion euro, up 2 per cent. Currently, more than one third of mobile computers are netbooks, meeting the need of consumers to connect to the internet on the go, which is considered the major driver in the market.

 

Jan 18, 2010: Internet used intensively for making buying decisions

A recent study by market research company TNS revealed that German consumers make intensive use of the internet in their decision-making process as for which products to buy. For instance, 70 percent of internet users use the internet as a research tool before buying books, CDs, or DVDs either online or offline. In the consumer electronics segment, this is true for 66 percent. When it comes to planning holidays or other recreational activity, more than half (56 percent) use the internet research prior to purchasing. In terms of fashion, German internet users are a bit more reserved, but the 41 percent doing research still top their European peers (34 percent average).