Tailor-made Secondary and Primary Research on the German Consumer Products and Retail Industry
To ensure that your product(s) can be successful in the German consumer goods market, you first should have relevant and detailed information on whether the market is right for you. Without having done this essential "homework", any product launch in Germany might be bothersome, even if you had a good gut feeling about it. We nevertheless believe that intuition and some risk-taking is important to be successful in the market - however, it is not sufficient to work without any hard facts. We thus help you make sure that your investment into your product launch pays off - by providing the information and knowledge you need! Save yourself the time and effort it usually takes to access the necessary information - we already have it!
Here is what we can do for you:
- Conducting secondary research on any topic in relation to the German consumer goods and retail industry. We are very well connected to a broad range of information sources and can find all information that you might require, e.g.:
- market drivers, sales volumes, growth trends, ...
- competitive situation, market shares, concentration rates, ...
- product features, consumer trends, best practices, ...
- recent developments, up-to-date information on changes in the German market, ...
- and much more!
- Planning and carrying out primary research on a qualitative basis, e.g.
- personal or telephone interviews of managers, marketing directors and key decision-makers (B2B)
- customer focus groups (B2C)
- Conceptualising, budgeting and controlling of large-scale primary research of the German market (e.g. representative surveys of German consumers). Due to our excellent personal contacts and close co-operation with professional quantitative market researchers (e.g. GfK, TNS Infratest, Nielsen), we translate your research needs into survey concepts and supervise the entire research. Putting the results into perspective by interpreting them and adding our industry expertise, we finally provide exact answers to all questions raised.
Feel free to contact us to discuss your needs so that your product launch can be the next success story in the German market!
