Ingo R. Titze Research & Consulting

  • Increase font size
  • Default font size
  • Decrease font size

Research for Your Product Launch in the German Market

E-mail Print

Tailor-made Secondary and Primary Research on the German Consumer Products and Retail Industry

To ensure that your product(s) can be successful in the German consumer goods market, you first should have relevant and detailed information on whether the market is right for you. Without having done this essential "homework", any product launch in Germany might be bothersome, even if you had a good gut feeling about it. We nevertheless believe that intuition and some risk-taking is important to be successful in the market - however, it is not sufficient to work without any hard facts. We thus help you make sure that your investment into your product launch pays off - by providing the information and knowledge you need! Save yourself the time and effort it usually takes to access the necessary information - we already have it!

Here is what we can do for you:

  • Conducting secondary research on any topic in relation to the German consumer goods and retail industry. We are very well connected to a broad range of information sources and can find all information that you might require, e.g.:
    • market drivers, sales volumes, growth trends, ...
    • competitive situation, market shares, concentration rates, ...
    • product features, consumer trends, best practices, ...
    • recent developments, up-to-date information on changes in the German market, ...
    • and much more!
  • Planning and carrying out primary research on a qualitative basis, e.g.
    • personal or telephone interviews of managers, marketing directors and key decision-makers (B2B)
    • customer focus groups (B2C)
  • Conceptualising, budgeting and controlling of large-scale primary research of the German market (e.g. representative surveys of German consumers). Due to our excellent personal contacts and close co-operation with professional quantitative market researchers (e.g. GfK, TNS Infratest, Nielsen), we translate your research needs into survey concepts and supervise the entire research. Putting the results into perspective by interpreting them and adding our industry expertise, we finally provide exact answers to all questions raised.

Feel free to contact us to discuss your needs so that your product launch can be the next success story in the German market!

 

Deutsch (DE-CH-AT)English (United Kingdom)

Market Data

Our Services

Disclaimer

Options

Add Site to FavoritesAdd Page to FavoritesShare This PageEmail This Page
Back to Top

News

Did you know?

Ingo R. Titze Research & Consulting is a member of the British Chamber of Commerce in Germany and a listed business service provider of the United States Commercial Service.
 

March 8, 2010: Internet-based sales with new record high

Last year, German consumers bought goods and services worth 15.5 billion euro online, constituting an annual growth of 14 per cent. This is almost double the value compared to sales 5 years ago. On average, online buyers spent 506 euro per capita (plus 10 per cent), and shopped online 9.4 times during the year. The strongest growing categories were fashion (+25 per cent), electronics (+12 per cent), and hard goods such as furniture, DIY, toys, and books (+ 11 per cent). Source: GfK.

 

Feb 18, 2010: Organic food unit sales up 2 percent in 2009

Despite worries of less quality-oriented food consumption due to the economic downturn, unit sales of organic food products climbed 2 per cent in Germany last year. Nominal sales decreased by only 1 per cent. According to market researcher GfK, 94 per cent of German households bought organic food or beverages, spending 84 euro on average. The total share of organic food in relation to total food sales amounted to 3.2 per cent. In regards to sales channels, drugstores registered the strongest growth at 18 per cent, while discounters and supermarkets saw their sales fall by 3 per cent.

 

Jan 30, 2010: Close to 10 million mobile computers expected to be sold in 2010

A recent market forecast by IT association Bitkom indicates that unit sales of mobile computers in Germany might reach the number of 10 million this year, thereby marking an all-time high. This would correspond to a unit growth for netbooks, laptops, and tablet PCs of approximately 11 per cent.  Sales could reach 4.9 billion euro, up 2 per cent. Currently, more than one third of mobile computers are netbooks, meeting the need of consumers to connect to the internet on the go, which is considered the major driver in the market.

 

Jan 18, 2010: Internet used intensively for making buying decisions

A recent study by market research company TNS revealed that German consumers make intensive use of the internet in their decision-making process as for which products to buy. For instance, 70 percent of internet users use the internet as a research tool before buying books, CDs, or DVDs either online or offline. In the consumer electronics segment, this is true for 66 percent. When it comes to planning holidays or other recreational activity, more than half (56 percent) use the internet research prior to purchasing. In terms of fashion, German internet users are a bit more reserved, but the 41 percent doing research still top their European peers (34 percent average).