Ingo R. Titze Research & Consulting

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1 Internet-based sales with new record high 1
2 Organic food unit sales up 2 percent in 2009 35
3 Close to 10 million mobile computers expected to be sold in 2010 45
4 Internet used intensively for making buying decisions 62
5 German consumer electronics market expected to outperform in 2010 101
6 IKEA remains far ahead of competitors 124
7 Updated sales leads and buyer contacts list for the German FMCG retail sector - December 2009 110
8 1.1 million more online shoppers in Germany in 2009 123
9 European retailers favour Germany for expansion 132
10 Environmentally friendly packaging important to consumers 99
11 German households to spend money on heat insulation 113
12 Every fourth mobile phone user to buy a new phone in 2010 140
13 German households spend 144 euros per year on books 89
14 New sales leads and buyer contacts list for the German FMCG retail sector 119
15 20 million German consumers open to buy food online 101
16 Mobile phones take over market for navigation systems 77
17 Large and small electronics products sales grow in first half 85
18 Sales of fair trade products up 38 percent in Germany 111
19 Nominal food sales up 3.4 percent in 2008 83
20 Germany world leader in per capita B2C e-commerce sales 130
21 Frozen food consumption up last year 96
22 Renovation expenses reach high in 2008 72
23 Online advertising expenses up 11.2 percent in first quarter 87
24 Stable consumer electronics sales in 2008 81
25 More electronic products bought online in 2008 80
26 Memberships Ingo R. Titze Research & Consulting 90
27 Drugstore sales rise strongly in 2008 71
28 Top Food Retailers Germany 2008 116
29 Consumer brands lacking differentiation 95
30 German consumers hardly impressed by looming economic downturn 93
31 Mission Supermarkt - Strategien gegen den Discount 105
32 Sales of fair trade sweets jump 37 percent in 2008 99
33 Germany to remain 3rd largest global consumer market 105
34 German Consumers Fancy Foreign Products 75
35 Gross Advertising Expenses Germany 2008 114
36 Organic food sales 2008 91
37 Sustainable Product Features 73
 

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Ingo R. Titze Research & Consulting is a member of the British Chamber of Commerce in Germany and a listed business service provider of the United States Commercial Service.
 

March 8, 2010: Internet-based sales with new record high

Last year, German consumers bought goods and services worth 15.5 billion euro online, constituting an annual growth of 14 per cent. This is almost double the value compared to sales 5 years ago. On average, online buyers spent 506 euro per capita (plus 10 per cent), and shopped online 9.4 times during the year. The strongest growing categories were fashion (+25 per cent), electronics (+12 per cent), and hard goods such as furniture, DIY, toys, and books (+ 11 per cent). Source: GfK.

 

Feb 18, 2010: Organic food unit sales up 2 percent in 2009

Despite worries of less quality-oriented food consumption due to the economic downturn, unit sales of organic food products climbed 2 per cent in Germany last year. Nominal sales decreased by only 1 per cent. According to market researcher GfK, 94 per cent of German households bought organic food or beverages, spending 84 euro on average. The total share of organic food in relation to total food sales amounted to 3.2 per cent. In regards to sales channels, drugstores registered the strongest growth at 18 per cent, while discounters and supermarkets saw their sales fall by 3 per cent.

 

Jan 30, 2010: Close to 10 million mobile computers expected to be sold in 2010

A recent market forecast by IT association Bitkom indicates that unit sales of mobile computers in Germany might reach the number of 10 million this year, thereby marking an all-time high. This would correspond to a unit growth for netbooks, laptops, and tablet PCs of approximately 11 per cent.  Sales could reach 4.9 billion euro, up 2 per cent. Currently, more than one third of mobile computers are netbooks, meeting the need of consumers to connect to the internet on the go, which is considered the major driver in the market.

 

Jan 18, 2010: Internet used intensively for making buying decisions

A recent study by market research company TNS revealed that German consumers make intensive use of the internet in their decision-making process as for which products to buy. For instance, 70 percent of internet users use the internet as a research tool before buying books, CDs, or DVDs either online or offline. In the consumer electronics segment, this is true for 66 percent. When it comes to planning holidays or other recreational activity, more than half (56 percent) use the internet research prior to purchasing. In terms of fashion, German internet users are a bit more reserved, but the 41 percent doing research still top their European peers (34 percent average).