Ingo R. Titze Research & Consulting

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Our Services: Research and Consulting

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Are you an international company planning to sell your consumer product(s) in Germany?

Are you struggling with one or more of the following issues?

  • You are wondering whether the German market might be right for your product(s)
  • You are still lacking some essential or more detailed information on the German market segment you are interested in
  • You have bought commercial market reports from large market research institutes but have found the provided information to be too broad and of too little relevance for your specific questions
  • You are wondering who your direct and indirect competitors will be in Germany and how your product(s) can be set apart from their offerings
  • You are not sure whether the German consumer would value your product(s) and if your marketing / branding approach would work
  • You have tried to scout for distribution partners (online or offline) but your search has not been very successful
  • You feel that you might still have unanswered questions about legal issues (e.g. warranties, guarantees)
  • You have already introduced your product(s) into the German market, but are disappointed with its performance

We are happy to help you!

Ingo R. Titze Research & Consulting is specialised in assisting foreign consumer goods companies who are considering selling their products in Germany. We offer extensive market knowledge for decision-making and help create concepts for product and brand positioning.

It is our business to make your product(s) successful in the German consumer goods market!

Our services include:

  • Providing you with tailor-made, up-to-date market analyses on your specific segment in Germany, e.g. in food & drink, clothing, consumer electronics, DIY etc.
  • Conducting primary and secondary market research, from specific B2B interviews to conceptualising representative consumer surveys
  • Identifying relevant consumer trends in Germany, showing required product and brand features to be excelled
  • Analysing your product positioning (USP) in relation to the specific requirements of the German market
  • Giving you a clear idea about your potential or existing competitors, including their strengths and weaknesses
  • Opening sales channels to you and test-running your products
  • Managing day-to-day operations as an alternative to setting up your own structure in Germany
  • Bringing you in contact with highly qualified and very reliable German partners, e.g. for advertising, after-sales-services, and legal advice
  • Tracking your product performance in Germany, both in terms of KPIs and consumers' perspectives (e.g. weblog analyses, surveys)

Please click on the links above to obtain more information on what we can do for you. You might also wish to take a look at our references.

For a first discussion of your requirements please do not hesitate to contact Ingo R. Titze directly by clicking here.

 

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Did you know?

Ingo R. Titze Research & Consulting is a member of the British Chamber of Commerce in Germany.
 

July 5, 2010: German market for consumer electronics to remain robust

Compared to the EU average, the German market for consumer electronics is expected to be fairly robust this year. According to estimates by industry association Bitkom, it might only see a small sales decrease by 0.4 per cent to 12.3 billion euro. Meanwhile, the overall EU market might decline by as much as 8.3 per cent to 54.1 billion euro. Particularly flat screen TVs are selling very well in Germany this year, with an expected rise by 2.9 per cent to 6.1 billion euro. Likewise, digital set-top-devices and BluRay players will see increasing sales. Germany is the largest country market for consumer electronics in the EU.

 

May 19, 2010: 60 percent of Germans shop online

A recent survey by Forsa/Bitkom found that six out of ten German consumers (at least 14 years of age) shopped on the internet last year. This is a growth of 10 percentage points compared to the previous year. Online payment systems such as PayPal, T-Pay, or Click-and-Buy play a significant role in this development. 17 percent of the German population have at least used one of those systems, up 6 percentage points compared to 2008. Most popular are those systems in the age group between 30 and 40 years. 29 per cent of the population in this age segment are registered with at least one of the payment systems. However, traditional paper invoices are still most popular across all age groups, followed by advance payment, debit, and COD. The use of credit cards is least popular.

 

April 20, 2010: Beer consumption in Germany remains high

Last year, total consumption of beer and beer-mixed beverages amounted to 86.1 million hectolitres (not including non-alcoholic and malt beer). This corresponds to a per-capita consumption of 121.4 litres of all persons who are at least 15 years old. Thus, every potential beer consumer on average drinks one bottle of beer (0.33 litres) per day.

 

March 25, 2010: 2.9 million Germans to buy e-books this year

According to a survey conducted for industry association Bitkom, 2.9 million German consumers are planning to buy an e-book this year. This represents a year-on-year growth rate of 32 per cent. It is expected that e-books will first become popular in the professional field since its search functions are considered to be of great value for this target group. However, every tenth young German (between 14 to 24 years of age) is said to purchase an e-book in 2010.