Ingo R. Titze Research & Consulting

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Our Services: Research and Consulting

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Are you an international company planning to sell your consumer product(s) in Germany?

Are you struggling with one or more of the following issues?

  • You are wondering whether the German market might be right for your product(s)
  • You are still lacking some essential or more detailed information on the German market segment you are interested in
  • You have bought commercial market reports from large market research institutes but have found the provided information to be too broad and of too little relevance for your specific questions
  • You are wondering who your direct and indirect competitors will be in Germany and how your product(s) can be set apart from their offerings
  • You are not sure whether the German consumer would value your product(s) and if your marketing / branding approach would work
  • You have tried to scout for distribution partners (online or offline) but your search has not been very successful
  • You feel that you might still have unanswered questions about legal issues (e.g. warranties, guarantees)
  • You have already introduced your product(s) into the German market, but are disappointed with its performance

We are happy to help you!

Ingo R. Titze Research & Consulting is specialised in assisting foreign consumer goods companies who are considering selling their products in Germany. We offer extensive market knowledge for decision-making and help create concepts for product and brand positioning.

It is our business to make your product(s) successful in the German consumer goods market!

Our services include:

  • Providing you with tailor-made, up-to-date market analyses on your specific segment in Germany, e.g. in food & drink, clothing, consumer electronics, DIY etc.
  • Conducting primary and secondary market research, from specific B2B interviews to conceptualising representative consumer surveys
  • Identifying relevant consumer trends in Germany, showing required product and brand features to be excelled
  • Analysing your product positioning (USP) in relation to the specific requirements of the German market
  • Giving you a clear idea about your potential or existing competitors, including their strengths and weaknesses
  • Opening sales channels to you and test-running your products
  • Managing day-to-day operations as an alternative to setting up your own structure in Germany
  • Bringing you in contact with highly qualified and very reliable German partners, e.g. for advertising, after-sales-services, and legal advice
  • Tracking your product performance in Germany, both in terms of KPIs and consumers' perspectives (e.g. weblog analyses, surveys)

Please click on the links above to obtain more information on what we can do for you. You might also wish to take a look at our references.

For a first discussion of your requirements please do not hesitate to contact Ingo R. Titze directly by clicking here.

 

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Did you know?

Ingo R. Titze Research & Consulting is a member of the British Chamber of Commerce in Germany and a listed business service provider of the United States Commercial Service.
 

March 8, 2010: Internet-based sales with new record high

Last year, German consumers bought goods and services worth 15.5 billion euro online, constituting an annual growth of 14 per cent. This is almost double the value compared to sales 5 years ago. On average, online buyers spent 506 euro per capita (plus 10 per cent), and shopped online 9.4 times during the year. The strongest growing categories were fashion (+25 per cent), electronics (+12 per cent), and hard goods such as furniture, DIY, toys, and books (+ 11 per cent). Source: GfK.

 

Feb 18, 2010: Organic food unit sales up 2 percent in 2009

Despite worries of less quality-oriented food consumption due to the economic downturn, unit sales of organic food products climbed 2 per cent in Germany last year. Nominal sales decreased by only 1 per cent. According to market researcher GfK, 94 per cent of German households bought organic food or beverages, spending 84 euro on average. The total share of organic food in relation to total food sales amounted to 3.2 per cent. In regards to sales channels, drugstores registered the strongest growth at 18 per cent, while discounters and supermarkets saw their sales fall by 3 per cent.

 

Jan 30, 2010: Close to 10 million mobile computers expected to be sold in 2010

A recent market forecast by IT association Bitkom indicates that unit sales of mobile computers in Germany might reach the number of 10 million this year, thereby marking an all-time high. This would correspond to a unit growth for netbooks, laptops, and tablet PCs of approximately 11 per cent.  Sales could reach 4.9 billion euro, up 2 per cent. Currently, more than one third of mobile computers are netbooks, meeting the need of consumers to connect to the internet on the go, which is considered the major driver in the market.

 

Jan 18, 2010: Internet used intensively for making buying decisions

A recent study by market research company TNS revealed that German consumers make intensive use of the internet in their decision-making process as for which products to buy. For instance, 70 percent of internet users use the internet as a research tool before buying books, CDs, or DVDs either online or offline. In the consumer electronics segment, this is true for 66 percent. When it comes to planning holidays or other recreational activity, more than half (56 percent) use the internet research prior to purchasing. In terms of fashion, German internet users are a bit more reserved, but the 41 percent doing research still top their European peers (34 percent average).