Ingo R. Titze Research & Consulting

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References / Background

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Ingo R. Titze Research & Consulting has successfully worked on several projects for international (and domestic) clients. Since most of our customers prefer not to be named in public, we confine ourselves to giving brief anonymous project summaries on this webpage.

Project examples

  • A US-based mid-size food manufacturer was interested in offering a cereal product in the German market but was not sure about specific market characteristics, e.g. recent market development, relevant competitors but also the growing power of private label products. After having provided and presented a thorough market analysis, the client asked for a test run of the product which Ingo R. Titze Research & Consulting helped to conduct by selecting test stores and managing all necessary processes with a co-operation partner. Building on these insights, the product has been very successfully introduced to the market.
  • A consumer electronics retail chain from the UK asked for an in-depth analysis of the historic development (past 10 years) of the CE retail landscape in Germany to identify major drivers for change. Secondary research was combined with a representative consumer survey on customer satisfaction with the main players in the German market, especially in regard to prices and e-commerce activities. The company is now considering a market entry. Ingo R. Titze Research & Consulting has been asked to check how far the marketing approach of the client needs to be altered to receive the best resonance from German consumers.
  • A Scandinavian specialist for outdoor clothing approached us to learn more about consumers' interest in this market segment and how their expectations are being fulfilled by established market players in terms of product quality and brand communication. It was found that a product launch should be best conducted by following a viral marketing and tailored sponsoring approach, concentrating on core customers to build a long-term standing in the market. Ingo R. Titze Research & Consulting is constantly monitoring this development, giving feedback to the client.
  • A Swiss manufacturer of luxury handbags needed more information on the attitude of German consumers towards luxury items, especially given a changing understanding of this term. Ingo R. Titze Research & Consulting helped to assess how these products could be compatible with the recent discussion of sustainability and environmental protection. A communication concept for the brand and product positioning was worked out and put into practice after some minor changes, bringing together the expertise of both sides. The product range is performing extremely well and it will be extended soon with our help.

By the way, Ingo R. Titze Research & Consulting is a member of the British Chamber of Commerce in Germany and a listed business service provider of the United States Commercial Service.

And what can we do for you? Please contact us to talk about your needs so that we can help make your product launch successful in the German market!

About Ingo R. Titze

For many years, Ingo R. Titze has gained strong expertise in the fields of market analysis and marketing management / branding. Before founding his own research and consulting firm, he worked for international auditing and consulting company KPMG as an industry specialist for the German consumer goods & retail market. Prior to this, he joined a market research institute which was specialised in analysing the global retail arena as well as carrying out several projects for both consumer goods manufacturers and retailers in Germany. Ingo R. Titze also worked for Audi AG (car manufacturer) and Otto Group (mail-order company). He holds a Master's degree from The Michael Smurfit Graduate School of Business, Ireland, and is a Master of International Business Administration of the University of Hamburg, Germany. He obtained his Bachelor of Marketing Management degree in the Netherlands.

 

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Ingo R. Titze Research & Consulting is a member of the British Chamber of Commerce in Germany and a listed business service provider of the United States Commercial Service.
 

March 8, 2010: Internet-based sales with new record high

Last year, German consumers bought goods and services worth 15.5 billion euro online, constituting an annual growth of 14 per cent. This is almost double the value compared to sales 5 years ago. On average, online buyers spent 506 euro per capita (plus 10 per cent), and shopped online 9.4 times during the year. The strongest growing categories were fashion (+25 per cent), electronics (+12 per cent), and hard goods such as furniture, DIY, toys, and books (+ 11 per cent). Source: GfK.

 

Feb 18, 2010: Organic food unit sales up 2 percent in 2009

Despite worries of less quality-oriented food consumption due to the economic downturn, unit sales of organic food products climbed 2 per cent in Germany last year. Nominal sales decreased by only 1 per cent. According to market researcher GfK, 94 per cent of German households bought organic food or beverages, spending 84 euro on average. The total share of organic food in relation to total food sales amounted to 3.2 per cent. In regards to sales channels, drugstores registered the strongest growth at 18 per cent, while discounters and supermarkets saw their sales fall by 3 per cent.

 

Jan 30, 2010: Close to 10 million mobile computers expected to be sold in 2010

A recent market forecast by IT association Bitkom indicates that unit sales of mobile computers in Germany might reach the number of 10 million this year, thereby marking an all-time high. This would correspond to a unit growth for netbooks, laptops, and tablet PCs of approximately 11 per cent.  Sales could reach 4.9 billion euro, up 2 per cent. Currently, more than one third of mobile computers are netbooks, meeting the need of consumers to connect to the internet on the go, which is considered the major driver in the market.

 

Jan 18, 2010: Internet used intensively for making buying decisions

A recent study by market research company TNS revealed that German consumers make intensive use of the internet in their decision-making process as for which products to buy. For instance, 70 percent of internet users use the internet as a research tool before buying books, CDs, or DVDs either online or offline. In the consumer electronics segment, this is true for 66 percent. When it comes to planning holidays or other recreational activity, more than half (56 percent) use the internet research prior to purchasing. In terms of fashion, German internet users are a bit more reserved, but the 41 percent doing research still top their European peers (34 percent average).