Ingo R. Titze Research & Consulting has successfully worked on several projects for international (and domestic) clients. Since most of our customers prefer not to be named in public, we confine ourselves to giving brief anonymous project summaries on this webpage.
Project examples
- A US-based mid-size food manufacturer was interested in offering a cereal product in the German market but was not sure about specific market characteristics, e.g. recent market development, relevant competitors but also the growing power of private label products. After having provided and presented a thorough market analysis, the client asked for a test run of the product which Ingo R. Titze Research & Consulting helped to conduct by selecting test stores and managing all necessary processes with a co-operation partner. Building on these insights, the product has been very successfully introduced to the market.
- A consumer electronics retail chain from the UK asked for an in-depth analysis of the historic development (past 10 years) of the CE retail landscape in Germany to identify major drivers for change. Secondary research was combined with a representative consumer survey on customer satisfaction with the main players in the German market, especially in regard to prices and e-commerce activities. The company is now considering a market entry. Ingo R. Titze Research & Consulting has been asked to check how far the marketing approach of the client needs to be altered to receive the best resonance from German consumers.
- A Scandinavian specialist for outdoor clothing approached us to learn more about consumers' interest in this market segment and how their expectations are being fulfilled by established market players in terms of product quality and brand communication. It was found that a product launch should be best conducted by following a viral marketing and tailored sponsoring approach, concentrating on core customers to build a long-term standing in the market. Ingo R. Titze Research & Consulting is constantly monitoring this development, giving feedback to the client.
- A Swiss manufacturer of luxury handbags needed more information on the attitude of German consumers towards luxury items, especially given a changing understanding of this term. Ingo R. Titze Research & Consulting helped to assess how these products could be compatible with the recent discussion of sustainability and environmental protection. A communication concept for the brand and product positioning was worked out and put into practice after some minor changes, bringing together the expertise of both sides. The product range is performing extremely well and it will be extended soon with our help.
By the way, Ingo R. Titze Research & Consulting is a member of the British Chamber of Commerce in Germany and a listed business service provider of the United States Commercial Service.
And what can we do for you? Please contact us to talk about your needs so that we can help make your product launch successful in the German market!
About Ingo R. Titze
For many years, Ingo R. Titze has gained strong expertise in the fields of market analysis and marketing management / branding. Before founding his own research and consulting firm, he worked for international auditing and consulting company KPMG as an industry specialist for the German consumer goods & retail market. Prior to this, he joined a market research institute which was specialised in analysing the global retail arena as well as carrying out several projects for both consumer goods manufacturers and retailers in Germany. Ingo R. Titze also worked for Audi AG (car manufacturer) and Otto Group (mail-order company). He holds a Master's degree from The Michael Smurfit Graduate School of Business, Ireland, and is a Master of International Business Administration of the University of Hamburg, Germany. He obtained his Bachelor of Marketing Management degree in the Netherlands.
