Ingo R. Titze Research & Consulting

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1 German market for consumer electronics to remain robust 81
2 60 percent of Germans shop online 133
3 Beer consumption in Germany remains high 190
4 2.9 million Germans to buy e-books this year 171
5 Internet-based sales with new record high 224
6 Organic food unit sales up 2 percent in 2009 355
7 Close to 10 million mobile computers expected to be sold in 2010 247
8 Internet used intensively for making buying decisions 272
9 German consumer electronics market expected to outperform in 2010 375
10 IKEA remains far ahead of competitors 451
11 Updated sales leads and buyer contacts list for the German FMCG retail sector - December 2009 318
12 1.1 million more online shoppers in Germany in 2009 319
13 European retailers favour Germany for expansion 301
14 Environmentally friendly packaging important to consumers 267
15 German households to spend money on heat insulation 246
16 Every fourth mobile phone user to buy a new phone in 2010 420
17 German households spend 144 euros per year on books 235
18 New sales leads and buyer contacts list for the German FMCG retail sector 310
19 20 million German consumers open to buy food online 286
20 Mobile phones take over market for navigation systems 230
21 Large and small electronics products sales grow in first half 231
22 Sales of fair trade products up 38 percent in Germany 312
23 Nominal food sales up 3.4 percent in 2008 232
24 Germany world leader in per capita B2C e-commerce sales 367
25 Frozen food consumption up last year 309
26 Renovation expenses reach high in 2008 218
27 Online advertising expenses up 11.2 percent in first quarter 251
28 Stable consumer electronics sales in 2008 247
29 More electronic products bought online in 2008 223
30 Memberships Ingo R. Titze Research & Consulting 246
31 Drugstore sales rise strongly in 2008 219
32 Top Food Retailers Germany 2008 340
33 Consumer brands lacking differentiation 234
34 German consumers hardly impressed by looming economic downturn 260
35 Mission Supermarkt - Strategien gegen den Discount 374
36 Sales of fair trade sweets jump 37 percent in 2008 262
37 Germany to remain 3rd largest global consumer market 301
38 German Consumers Fancy Foreign Products 257
39 Gross Advertising Expenses Germany 2008 304
40 Organic food sales 2008 261
41 Sustainable Product Features 224
 

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Ingo R. Titze Research & Consulting is a member of the British Chamber of Commerce in Germany.
 

July 5, 2010: German market for consumer electronics to remain robust

Compared to the EU average, the German market for consumer electronics is expected to be fairly robust this year. According to estimates by industry association Bitkom, it might only see a small sales decrease by 0.4 per cent to 12.3 billion euro. Meanwhile, the overall EU market might decline by as much as 8.3 per cent to 54.1 billion euro. Particularly flat screen TVs are selling very well in Germany this year, with an expected rise by 2.9 per cent to 6.1 billion euro. Likewise, digital set-top-devices and BluRay players will see increasing sales. Germany is the largest country market for consumer electronics in the EU.

 

May 19, 2010: 60 percent of Germans shop online

A recent survey by Forsa/Bitkom found that six out of ten German consumers (at least 14 years of age) shopped on the internet last year. This is a growth of 10 percentage points compared to the previous year. Online payment systems such as PayPal, T-Pay, or Click-and-Buy play a significant role in this development. 17 percent of the German population have at least used one of those systems, up 6 percentage points compared to 2008. Most popular are those systems in the age group between 30 and 40 years. 29 per cent of the population in this age segment are registered with at least one of the payment systems. However, traditional paper invoices are still most popular across all age groups, followed by advance payment, debit, and COD. The use of credit cards is least popular.

 

April 20, 2010: Beer consumption in Germany remains high

Last year, total consumption of beer and beer-mixed beverages amounted to 86.1 million hectolitres (not including non-alcoholic and malt beer). This corresponds to a per-capita consumption of 121.4 litres of all persons who are at least 15 years old. Thus, every potential beer consumer on average drinks one bottle of beer (0.33 litres) per day.

 

March 25, 2010: 2.9 million Germans to buy e-books this year

According to a survey conducted for industry association Bitkom, 2.9 million German consumers are planning to buy an e-book this year. This represents a year-on-year growth rate of 32 per cent. It is expected that e-books will first become popular in the professional field since its search functions are considered to be of great value for this target group. However, every tenth young German (between 14 to 24 years of age) is said to purchase an e-book in 2010.